Data Science and Machine Learning

You don’t need to be a trailblazing tech giant to realise the power of AI

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Machine learning and artificial intelligence are rapidly changing how all types of organisations operate and how people engage – from interacting with their favourite brands to using government services.

With the right data science toolkit to suit your needs, you can use your data to achieve tangible success – improved decision-making, lower costs and happier customers.

Keep focused on solutions that enhance your day-to-day processes. Tailored to your needs, data science, machine learning and AI can help you:

Personalise customer interactions in marketing, products and pricing
Improve customer service and product delivery
Understand your customers or community better, improve retention and lifetime value
Make data-driven decisions to target growth and profitability
Lower cost through optimisation and improving efficiency.

So how do you make the most of your data science capability?

It starts with the right expertise to help you design, develop and implement data science, artificial intelligence and machine learning tools that improve your business and empower your team to build on them.

How we help our clients succeed

Ensuring your data science strategy meets your organisation’s practical needs is paramount. With our deep expertise in data-driven pricing, personalisation and customer profitability, we help our clients realise incremental value from their data and analytics investment.

What can data science do for you?

Greater customer engagement

Growing revenue begins with your existing customers. Data-driven models will hone in on their interests to help you target your market more accurately and retain your customers for longer.

Lower costs

Relevant artificial intelligence and machine learning improves efficiency and increases output, often reducing the need for extra staff.

Improved decision-making

Modelling approaches are increasingly complex and opaque. We are experts in constructing interpretable models that make it clear how and why a model makes its predictions.

Better customer satisfaction

The latest machine learning techniques can extract rich insights from a range of previously untapped data sets, like case notes, complaints messages and phone recordings, to enhance your customer understanding.

Let us assist you with ...

Model development and implementation

We’ll work closely with you to ensure that:

What you get is tailored to your organisation, goals and areas of focus
The models and tools we develop are aligned with your existing infrastructure and processes
You understand the approach and can continue to maintain and expand on it
You extract insights that address your specific business needs
You can interrogate how and why a model made the predictions it did.

Measuring and enhancing model performance

Understanding the effectiveness of your models is critical. We can help develop measurement and experimentation frameworks that give you an objective evidence base that equips your team to: